The idea of layout came from text that was given to us. When I thought of things associated with the word grid; I thought of blue prints. We also had to make a logo for this project. So, I thought of items you find in a construction site.

Since this a magazine advertisement. I was able to scale down and modify the image to fit in a actual magazine. I had to make photo corrections to compensate for the dim lighting used to take this photograph of the magazine.